Digital signage is a system for displaying visual content, such as advertisements, information or multimedia, on screens like LCDs or LEDs, projectors or interactive panels. It allows centralized and remote management of content, scheduling playback times, and integration with other systems (for example, weather feeds, queue management or sales data).
Digital signage is used in retail, transportation, hospitality, hotels, the public sector and commercial spaces. It increases the impact of visual communication through dynamic content and interactive capabilities (e.g. touch, sensors or cameras). Such systems require displays designed for continuous operation (e.g. 24/7) and a properly selected hardware-software infrastructure.
