Cookie Policy

1. GENERAL INFORMATION

When browsing the Online Shop’s web pages, ‘cookies’ – hereinafter referred to as Cookies – are used; these are small text files that are stored on your device in connection with your use of the Online Shop. They are used to ensure the Online Shop’s web pages function correctly.

These files enable us to identify the software you are using and to tailor the Online Shop to your individual needs.

Cookies usually contain the name of the domain from which they originate, the duration for which they are stored on your device, and the value assigned to them.

2. SECURITY

The cookies we use are safe for your devices. In particular, it is not possible for viruses, other unwanted software or malware to enter your devices via cookies.

3. TYPES OF COOKIES

We use two types of cookies:

• Session cookies: these are stored on your device and remain there until the end of the browser session. The information stored is then permanently deleted from your device’s memory. The mechanism of session cookies does not allow any personal data or confidential information to be retrieved from your device.
• Persistent cookies: these are stored on your device and remain there until you delete them. Closing your browser session or switching off your device does not remove them from your device. The mechanism of persistent cookies does not allow any personal data or confidential information to be retrieved from your device.

4. PURPOSES

We also use third-party cookies for the following purposes:

• to configure the Online Shop;
• to compile statistics that help us understand how users of the Online Shop use the website, thereby enabling us to improve its structure and content using Google Analytics tools, which are administered by Google Ireland Ltd., based in Ireland; Google’s Privacy Policy is available at the following link: https://policies.google.com/privacy?fg=1;
• to create a Customer profile in order to display tailored content to them on advertising networks, using the Google Ads online advertising tool, which is administered by Google Ireland Ltd., based in Ireland. Google’s Privacy Policy is available via the following link: https://policies.google.com/privacy?fg=1;
• to carry out remarketing activities and measure the effectiveness of adverts on the Bing search engine and the Microsoft Advertising network, via the UET tag, provided by Microsoft Ireland Operations Limited, based in Ireland; Microsoft’s Privacy Policy is available at the following link: https://privacy.microsoft.com/en-us/privacystatement;
• carrying out remarketing activities, creating audience groups and measuring the effectiveness of adverts on Facebook and Instagram, via the Meta Pixel tool, provided by Meta Platforms Ireland Limited, based in Ireland; Meta’s Privacy Policy is available at the following link: https://www.facebook.com/privacy/policy/;
• operating Google tools used to analyse user behaviour and determine user profiles via the Google Tag Manager tool, which is administered by Google Ireland Ltd., based in Ireland. Google’s Privacy Policy is available at the following linkshttps://policies.google.com/privacy;
• compiling statistics that help us understand how online shop users interact with our websites, enabling us to improve their structure and content via MS Clarity analytics tools, which are administered by Microsoft Corporation, based in the United States; Microsoft’s Privacy Policy is available at the following link: https://privacy.microsoft.com/en-us/privacystatement;
• to generate anonymous and aggregated statistics on traffic within the Online Shop, including the number of visits, pages viewed, traffic sources, device type, browser and the User’s approximate location, via the Vercel Web Analytics tool, provided by Vercel Inc., which is based in the United States; according to the provider’s information, this tool does not use cookies, and Vercel’s Privacy Policy is available at the following link: https://vercel.com/legal/privacy-notice;
• measuring the performance and speed of the Online Shop, including key website performance indicators, in order to identify technical issues and optimise the speed and user experience of the Online Shop, via the Vercel Speed Insights tool, provided by Vercel Inc., based in the United States; Vercel’s privacy policy is available at the following link: https://vercel.com/legal/privacy-notice;
• to record and store the User’s preferences regarding consent to the use of specific categories of cookies and to enable the User to change their selections, via the CookieYes tool, which is provided by CookieYes Limited, based in the United Kingdom; CookieYes’s privacy policy is available at the following link: https://www.cookieyes.com/privacy-policy/;
• analysing traffic on the Online Shop and identifying businesses visiting its pages, in particular by analysing IP addresses and session data and linking this information to business data, such as the business’s name or sector, via the Leadfeeder tool, provided by Dealfront Finland Oy, trading under the brand name Leadfeeder, with its registered office in Finland; depending on the configuration, the tool may use its own cookies, and the Leadfeeder Privacy Policy is available at the following link: https://www.leadfeeder.com/privacy/privacy-notice/.

5. HOW TO MANAGE COOKIES

To find out more about the use of cookies, we recommend that you read the privacy policies of the companies listed above.

Cookies may be used by advertising networks, in particular the Google network, to display adverts tailored to your preferences. To this end, information about how you navigate the web or the time you spend on a website may be stored.

To view and edit information about your preferences collected by the Google advertising network, you can use the tool available at https://www.google.com/ads/preferences/.

Using your web browser settings or the service configuration, you can change your cookie settings yourself at any time, specifying the conditions under which cookies are stored and how they access your device. You can change these settings to block the automatic use of cookies in your web browser settings or to be notified each time a cookie is placed on your device. Detailed information on the options and methods for managing cookies is available in your software (web browser) settings.