Use of intensely illuminated LCD-TFT displays in shopping malls

Crossing the threshold of a shopping mall, we enter a carefully designed and product-diverse shopping world. Every element of the mall’s design, every illuminated sign and large-format poster, is designed to encourage us to discover new brands, take advantage of attractive promotions and enjoy the shopping experience. Commercial displays also play a major role for information and marketing purposes. Leading the way among them are LCD-TFT displays. Find out what their greatest advantages are!

What are LCD-TFT commercial displays?

LCD-TFT (Thin-Film Transistor) displays are advanced liquid crystal displays that use thin-film transistors to precisely control each pixel individually. This allows each pixel to be controlled individually, providing exceptional image quality, fast response times and a rich color palette. The design of LCD-TFT displays includes several layers, including a liquid crystal layer, an electrode layer and a transistor layer. This, in turn, makes it possible to produce high-resolution displays that are used in a variety of industries, including commercial applications.

Why are LCD-TFT displays ideal for shopping malls?

When designing retail and commercial spaces, a great deal of attention is paid to the aesthetics and functionality of the interiors, as well as to the positive customer experience that will accompany them while using the mall. The appearance of individual storefronts, the design of lobbies and the way in which important information is presented (such as the layout of stores by floor) are of great importance from a marketing point of view. LCD-TFT displays in shopping malls perform promotional, decorative and informational functions. The aforementioned technology guarantees:

• high quality of displayed content (excellent readability, faithful reproduction of details, high resolution, very good contrast, saturated colors),
• high screen brightness in intensely lit areas (brightness at 1000 cd/m²)
• wide viewing angle, so that the presented content is perfectly visible from any plane,
• wide operating temperature range (currently it is as low as -30~80°C),
• The ability to operate 24/7 with relatively low operating costs.

The energy efficiency of LCD-TFT displays is detailed on a product-by-product basis and refers to the power consumed by the device in different modes of operation. At Unisystem, we make customized displays for shopping malls, allowing all technical parameters to be tailored to the needs of a specific application. Our suppliers include brands such as Winstar, Litemax, Riverdi and Innolux.

Examples of application of LCD-TFT displays in stores and service points

As we mentioned earlier, displays in the mall serve primarily as advertising media designed to attract customers, and as digital information panels. Let’s take a closer look at both.

LCD-TFT display is excellent for displaying dynamic advertisements. In stores, such devices can be used to present the latest offer, current promotion, product news, and to inform customers about upcoming events or contests organized by the outlet. Thanks to vivid colors and high resolution, such advertisements effectively attract the eyes of consumers and thus increase the effectiveness of marketing activities carried out by the entrepreneur. LCD-TFT displays are also increasingly becoming the centerpiece of storefront displays, where they present content that is engaging and extremely visually appealing. By this we mean, for example, changing clothing collections in clothing stores or arrangements that encourage customers to visit a particular store.

In the food court area of a shopping mall, LCD-TFT displays are not infrequently used as electronic menus. They present the restaurant’s current offerings, photos of dishes and information on current promotions. With the help of such a display equipped with a touch screen and integrated digital payment system, the customer can place an order on his own, without the need for interaction with the staff.

LCD-TFT displays in shopping malls also make it easier to navigate inside the building. They are often used in so-called interactive information kiosks, where customers can quickly see, for example, on which floor a particular store is located, where the restrooms or a room for nursing mothers are. In exchange offices, travel agencies and bank branches, LCD-TFT displays serve as information boards – they show currency exchange rates, the most popular vacation destinations or the available number of customer service desks. It is worth mentioning that some shopping malls also have branches of municipal offices. LCD-TFT displays can then be used in queue management systems. They display customer numbers and information about the current status of service, which streamlines the service process and increases the convenience of waiting to meet with a clerk. Are you looking for a durable and bright LCD-TFT display for your service and retail outlet in a shopping mall? Or are you in charge of an elegant and modern advertising-friendly lobby design? Contact us and we’ll customize a display you won’t be able to pass by indifferently!